SmokeFree GLBT
A statewide effort to reduce chronic
disease and death directly related to tobacco use in the
gay, lesbian, bisexual & transgender communities of Colorado.
|
|
|
The Program – “Smoke Free GLBT” is developing a comprehensive action plan for
an anti-tobacco campaign to address prevention, cessation, and second-hand
smoke issues in Colorado’s gay, lesbian, bisexual and transgender (GLBT)
population. It is the goal of the program to use education, support and social
marketing to inspire individuals to make positive changes in their health behavior.
The Issue – The GLBT population has a higher tobacco use rate than the population
at large resulting in increased exposure, illness, and rate of death. American Legacy
Foundation’s "Gay, Lesbian, Bisexual & Transgender Forum Executive Summary"
states that several factors appear to contribute to increased rates of smoking among
the GLBT population, including higher stress levels, the role of bars as a social
outlet, reduced access to health care, and targeted marketing efforts by the tobacco
industry.
The Goal - To prevent initial use of tobacco by youth, significantly increase
cessation among youth and adults, and to decrease secondhand smoke exposure to
youth and adults. In order to address the tobacco industry’s aggressive target
marketing to the GLBT community, a counter marketing campaign is also part of the
strategic plan along with statewide advocacy for smoke free environments.
Street Teams - Over 50 dynamic, trained SmokeFree GLBT street team members
will represent 10 outstanding GLBT organizations statewide in one of the largest
GLBT collaborative outreach efforts ever launched in Colorado. These street teams
are hitting the streets, community events, festivals, bars, and college campuses of
Colorado to conduct extensive outreach in the GLBT community for SmokeFree
GLBT, a program led by the Gay, Lesbian, Bisexual, & Transgender Community
Center of Colorado – The Center.
|
|
|
|
|
 |
|
|
|
|
